Marketing Leaders: Kelly Barcelos, Digital Marketing Manager at Jobsoid

By hrlineup | 17.02.2023

As the digital marketing manager for Applicant Tracking System (ATS) company, Kelly Barcelos has been at the forefront of developing strategies that have helped to increase the presence of ATS in the digital landscape. With years of experience and expertise, she has a unique perspective on how to effectively market and position ATS in the digital space. In this exclusive interview, we are honored to get the opportunity to hear her insights on the latest trends and developments in digital marketing and ATS.

Please tell us a bit about yourself, your background, and your journey to your current role?

I’m a progressive digital marketing manager for Jobsoid – Applicant Tracking System. I’m responsible for leading the content and social media teams at work. My expertise and experience in the field of HR enable her to create value-driven content for her readers—Fboth on Jobsoid’s blog and other guest blogs where I publish content regularly.

What are the most important factors you consider when creating a marketing strategy for your company?

Your marketing strategy must include a thorough understanding of your target audience. Not everyone will be your potential customer, so it’s critical to establish your target market early on. Determine your target market, rivals, and potential clients.

  • Important components of an effective marketing plan:

Segmentation, Promotional strategies, monitoring, and evaluation, targeting and positioning, and marketing strategy

How have you adapted your marketing strategies to meet the changing needs of your customers?

  • Concentrate on your existing clientele

Instead of reaching out to a new market, it is always far simpler and frequently much less expensive to urge current clients to make additional purchases from you.

Think of ways you may thank your past clients, such as by offering free delivery, early access to sales, new product information, or special discount codes. They’ll be more inclined to buy from you right away, but they’ll also be more likely to visit your website before making more purchases in the future, just in case you have other amazing promotional deals going on.

  • Change the direction of your marketing expenditures

Whether you have experience with many facets of digital marketing or only focus on a few, it’s worthwhile to look into new options at this time.

Facebook Ads and Google PPC  ads are good channels to concentrate on, and competition is currently low because many other firms have temporarily shut down. Now that your brand has a better chance of getting discovered, we advise researching those possibilities if you haven’t before and they fit with your target audience.

  • Boost Current Spending

If you already spend money on advertising, this might be the ideal opportunity to boost your spending.

Less competition could result in a much lower cost per conversion and your highest-ever return on ad spend. Therefore, it’s worth investigating the profitability of your advertising efforts if you have the correct items, a reliable supply chain, and the necessary infrastructure to conduct business safely.

  • Draw Attention to Your In-Demand Products

Over the past few weeks, customers have been making significant purchases both online and offline, so if you sell any critical products, this is the time to promote them.

Additionally, even if you don’t sell anything that may be considered a requirement, you can still concentrate on selling things that

What have been the most successful campaigns you’ve implemented to date?

One of the most successful campaigns that we have implemented is a CPC campaign [] for our software Jobsoid – Applicant Tracking System.

How do you ensure your team is positioned for success when launching a new product or service?

  • Describe your product or service in terms of the chances your client can take advantage of or the issues it resolves.
  • Create hypothetical customer situations and client composites that outline the most likely outcomes for your new product or service. Be specific about the customer circumstances and requirements that point to a favourable basis.
  • Decide which opportunities are most important. A key element of a successful launch is identifying your most likely early adopters and focusing on those who are coping with the circumstances that your new product or service can alleviate.
  • Develop individual call plans with your sales staff that emphasizes what to ask as opposed to what to say about the new good or service. Although the internal fervour your launch generates can be beneficial, it also has a drawback. Have you ever discussed a subject with someone about which they are incredibly ecstatic or passionate? I assume they won’t stop talking about it. Refocus on an examination of the customer’s requirements and circumstances rather than bombarding clients with all the excellent information the sales team has heard. The new capabilities can only be successfully positioned in that way.

How do you stay informed about the HR Tech industry?

I keep myself updated on all current developments and trends. I keep reading and keep myself busy with the changing face of HR.