What is Talent Mapping?

By hrlineup | 05.01.2023

Talent mapping is a process that helps organizations identify, attract, and retain top talent within their industry. It involves analyzing current and potential employee skills, as well as identifying potential areas for growth and development. Talent mapping can be a complex and time-consuming process, but it is crucial for organizations looking to stay competitive and attract top talent in today’s competitive job market.

What is Talent Research & Mapping?

Talent research and mapping is the process of identifying and analyzing the skills, knowledge, and abilities of a group of individuals, with the goal of understanding their potential for certain roles or tasks within an organization. This process can involve a range of activities, including researching job requirements, conducting interviews, evaluating resumes and job applications, and administering aptitude and personality tests. The goal of talent research and mapping is to identify the strengths and weaknesses of potential candidates, and to identify the best match for a given role or task within an organization.

There are many different approaches to talent research and mapping, and the specific methods used will depend on the needs and goals of the organization. Some common techniques include:

1. Job Analysis: 

This involves breaking down the tasks and responsibilities associated with a particular role, and identifying the skills, knowledge, and abilities required to perform those tasks effectively. This can be done through a variety of methods, including interviews with current employees, focus groups, and surveys.

2. Talent Assessment: 

This involves evaluating candidates’ skills and abilities through a range of methods, including aptitude tests, personality tests, and skills assessments. These assessments can be used to identify candidates with the necessary skills and abilities for a particular role, and to identify areas where they may need additional training or development.

3. Talent Mapping: 

This involves creating a visual representation of an organization’s talent, showing the skills and expertise of current employees, as well as identifying gaps and potential areas for development. This can be done through a variety of methods, including data analysis and visualization tools.

4. Talent Development: 

Once potential candidates have been identified and their skills and abilities have been evaluated, it is important to provide them with the necessary training and development to help them succeed in their roles. This can include a range of activities, such as on-the-job training, mentorship programs, and professional development courses.

How Do We Do Talent Mapping?

There are several steps involved in the talent mapping process, including:

  • Identifying talent needs: 

The first step in talent mapping is determining the specific skills and expertise your organization needs to be successful. This involves analyzing your current workforce and identifying any skills gaps or areas where you may be lacking in talent. It’s important to consider both short-term and long-term needs, as well as the specific skills and experience needed for different roles within your organization.

  • Assessing current talent: 

Once you have identified your talent needs, the next step is to assess the skills and expertise of your current workforce. This can be done through various methods, such as performance evaluations, skills assessments, and job shadowing. By understanding the strengths and weaknesses of your current employees, you can determine which individuals have the potential to grow and develop within your organization, and which ones may need additional support or training.

  • Identifying external talent: 

In addition to assessing your current talent, it’s important to also identify potential external candidates who may be a good fit for your organization. This can be done through various methods, such as job postings, networking events, and recruitment agencies. It’s important to have a clear understanding of the specific skills and experience you are looking for in external candidates, as well as the culture and values of your organization.

  • Mapping potential career paths: 

Once you have identified potential internal and external candidates, the next step is to map out potential career paths for these individuals. This includes identifying any training or development opportunities that may be needed to help these individuals grow and advance within your organization. It’s important to consider both individual goals and the needs of your organization when mapping out career paths.

  • Retaining top talent: 

Talent mapping is not just about attracting top talent, but also about retaining it. This involves providing ongoing support and development opportunities to help employees grow and advance within your organization. It’s also important to create a positive and inclusive culture that values diversity and encourages collaboration and innovation.

Talent Mapping Tools and Technologies

There are several tools and technologies available to help organizations with talent mapping, including:

1. Talent management software: 

This type of software allows organizations to track and manage employee skills, competencies, and career paths. It can also help with performance evaluations, goal setting, and succession planning.

2. Recruitment agencies: 

Working with a recruitment agency can help organizations identify and attract top talent in their industry. These agencies often have access to a wide network of potential candidates and can provide valuable insights into current market trends and demand for specific skills.

3. Social media and online job boards: 

Social media platforms and online job boards can be a great way to reach a wider pool of potential candidates. These platforms allow organizations to post job openings and reach out to potential candidates directly.


In conclusion, talent research and mapping is a valuable process for organizations looking to identify and develop the skills and expertise of their workforce. By conducting research and assessments, and providing employees with the necessary training and development, organizations can ensure that they have the talent needed to achieve their goals and objectives, and to compete effectively in their industry.