Great Employer Branding Examples

By hrlineup | 20.02.2020

There are brands that have earned themselves a reputation for being brilliant employers. For this reason, getting the right people to fill in positions is something that they do with ease. Understanding why they are successful requires a quick evaluation of Employer Branding Examples. Take for example Google, which is known for offering excellent benefits, a fantastic work environment and plenty of opportunities for growth. One great way to attract the best candidates is to have employer branding and fall into the category that an elite few have created. These are some tips that can help any firm build employer branding and attract the cream of the crop when it comes to candidates.

It starts from Within

The best place to begin is with your existing employees, ensuring that they are loyal and motivated to speak positively about the organisation. Companies should use this as their key employer branding strategy. Why the employees? Here are a few reasons: –

  1. They are often a point of reference for people who are looking to join the organisation.
  2. Their conversation and communication should focus on building the brand, which will then spill over into the way that the brand is viewed by the public.
  3. When a potential candidate hears a success story from your organisation, they will want to create their own success story by working for you.

Create Great Messages

Look at your organisation from the point of view of the candidate. Think about how you execute your employer branding for recruitment. Where do candidates find information about you?

  1. It normally begins with a visit to your social media network pages, as well as your website.
  2. It is important that you have a consistent message across all these platforms, which will help make your brand look more cohesive. Once you have a great message, you can then move your focus to building the employer brand a little more.
  3. You need to understand which platform has the most engagement, and then focus more in that platform to help you find the right candidates.

Be Clear About What the Brand Stands For

Potential candidates will tap into employer brands that are clear about what they stand for. Employer branding importance is reflected in a clear explanation on the culture of your company, as well as the value of the brand. Then you need to understand why employees want to work towards and unearth how you can meet this need. For potential employees, you must understand their values and the questions that they may ask so that you can address them. In addition, the work environment needs to be conducive to helping candidates fulfil their desires.

Take Advantage of Visual Cues

When seeking out candidates, there is a host of information that they may be looking at to ensure that you have a powerful brand that they can connect with. It also helps if you have some powerful visuals that reveal what your brand is all about. People can build their own stories and create expectations from looking at what the brand has to offer. In addition to pictures as visual cues, you should also use as much video as possible, as can be seen when sharing information on social media. This will help translate your employer brand into an experience, rather than simply a static story on what you are able to offer. Match these visual cues with well though out content, and you are well on your way to winning the right people over.

As an employer, to stay ahead of the game you need a winning strategy and knowing how to do employer branding can help you stand out from all the competition. Brilliant candidates are looking for opportunities that will appreciate what they have to offer and give them a chance to grow. When considering what they will be looking for, it is important to make sure that the information you share will communicate that candidates can experience career growth in your organisation. This will help you get the right people and save from constant recruitment exercises for a good team. Use these tips, and you will be on the road to success with ease.

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