Social Media

Guide

Best Practice For Doing Social Media Recruiting

Go back around a decade, and recruiters were using newspapers and print media to find the right candidates for jobs in their organisations. Then came technology, and it was possible to find what jobs are available on company websites. Now, there is the powerful giant that is social media, which attracts billions of people interacting each day. As this is where there are so any individuals, it is also an ideal place to look for qualified staff. This is now known as social recruiting.

In a nutshell, social recruiting is where employers are using social media for recruiting to reach the right candidates for jobs. It is more cost effective, helps you reach a wider audience, and makes it easier for you to filter out applicants who may not be suitable for the job. Here are some of the best practices that you can try when doing social media recruiting.

Choose the Right Social Network

The first step is to choose the right social network, and his calls for a social media recruiting strategy. This begins by having list of the most successful social media networks that have a large folloring. What options should you consider? Here are some of the best.

  • The most powerful social network for working professionals is LinkedIn. It features profiles of potential candidates and is a great platform to have a page for any organisation. There are also brilliant groups where rich discussions on various factors affecting industries take place and participating in these discussions can easily lead you to the right people.
  • Facebook is one site where you can sponsor an advertisement on a job opening so that more people see the post and can then submit the information you require. It is becoming more popular for employers who are looking towards using social media for recruiting employees.
  • With Twitter, you can create a hashtag, which can help you evaluate your reach and interaction. It also makes it easier to see the number of people who are interested in what you have to offer.

These social networks stand out for finding potential candidates, as they focus on both relationships and information. They should be the first that are considered by employers looking at using social media for recruitment.

Engage with the Right People

Social media networks have influencers, which are people that others follow and listen to. When you are looking at social media recruiting, and want to increase your reach, it helps if you communicate through influencers. This means that you must takes some time to identify them and build relationships with them. But what is the catch if any?

  • Influencers give your brand some credibility, though it is essential that you are keen when selecting them to avoid getting caught up in other aspects of their lives.
  • Influencers are brand ambassadors for you. You may find that they are rarely exclusive and may demand a fee based on their reach.

Be Mobile Compatible

A significant number of social media users access these platforms using their mobile devices. If you want to succeed when recruiting with social media, then you must ensure that your information and posts are optimised to be shared across your social media accounts, through a mobile device. In addition, it should also be easy for those that are interested to respond to your advertisement or job posting with ease on a mobile device. Where possible, application pages should like to social media like LinkedIn. This will make it easier for you to convert interested parties as they will be able to sign up while they are on the go.

It is also worth noting that there is plenty of competition in the social recruiting space now that it is increasing in popularity. Being accessible from multiple devices makes it easier for a social recruiter to complete candidate conversion.

Move forward by making sure that social recruitment is key to your overall strategy for attracting top talent. By using recruiting practices that are time consuming and not efficient, you will cost the organisation money. Social recruiting helps break down barriers, increases the possibility of quick conversations and conversions, and opens you up to a significant pool of qualified candidates.

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