Social media recruitment, also known as social recruiting, is the process of sourcing candidates from social media platforms like LinkedIn, Facebook, Twitter, and more. It has nowadays become a standard recruiting method, especially for employers with a low budget. For a successful placement, you will require a social media recruitment strategy, which connects you to highly skilled applicants. Keep reading to discover how to go about social media recruiting.
Let’s start this social media recruiting guide by going back around a decade. Note that recruiters then used newspapers and print media to find the right candidates for their organizations’ jobs. This procedure was costly and time-consuming for most employers until the new technology introduced social recruiting. Social recruiting made the recruiting process much easier, and applicants could easily find what jobs were available on company websites.
Now, there is the powerful giant that is social media, which attracts billions of people interacting each day. As this is where there are so many individuals, it is also an ideal place to look for qualified staff. This is now known as social media recruiting. Using social media for recruiting can be a challenge. That is why you need the best practice and social media recruiting strategies to succeed.
In a nutshell, social recruiting is where employers are using social media for recruiting to reach the right candidates for jobs. It is more cost effective, helps you reach a wider audience, and makes it easier for you to filter out applicants who may not be suitable for the job. Here are some of the best practices that you can try when doing social media recruiting.
The first step is to choose the right social network, and his calls for a social media recruiting strategy. This begins by having list of the most successful social media networks that have a large folloring. What options should you consider? Here are some of the best.
These social networks stand out for finding potential candidates, as they focus on both relationships and information. They should be the first that are considered by employers looking at using social media for recruitment.
Social media networks have influencers, which are people that others follow and listen to. When you are looking at social media recruiting, and want to increase your reach, it helps if you communicate through influencers. This means that you must takes some time to identify them and build relationships with them. But what is the catch if any?
A significant number of social media users access these platforms using their mobile devices. If you want to succeed when recruiting with social media, then you must ensure that your information and posts are optimised to be shared across your social media accounts, through a mobile device. In addition, it should also be easy for those that are interested to respond to your advertisement or job posting with ease on a mobile device. Where possible, application pages should like to social media like LinkedIn. This will make it easier for you to convert interested parties as they will be able to sign up while they are on the go.
It is also worth noting that there is plenty of competition in the social recruiting space now that it is increasing in popularity. Being accessible from multiple devices makes it easier for a social recruiter to complete candidate conversion.
Move forward by making sure that social recruitment is key to your overall strategy for attracting top talent. By using recruiting practices that are time consuming and not efficient, you will cost the organisation money. Social recruiting helps break down barriers, increases the possibility of quick conversations and conversions, and opens you up to a significant pool of qualified candidates.
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