Employee motivation is at the heart of a thriving organization, and in 2025, businesses are increasingly turning to digital tools to recognize, reward, and retain their top talent. Employee incentive software plays a critical role in fostering a culture of appreciation, boosting productivity, and reducing turnover. These platforms offer features like peer-to-peer recognition, performance-based rewards, gamification, and analytics to make employee engagement a measurable and scalable process.

Here are the 10 best employee incentive software platforms that are making waves in 2025.

1. Bonusly

Bonusly remains a leader in the employee recognition space with its user-friendly and social-media-style platform that allows peer-to-peer recognition, management awards, and automated incentives. Employees can reward each other with points, which can be redeemed for a variety of rewards, including gift cards, charity donations, and company-specific perks. Bonusly’s intuitive dashboard and built-in analytics help HR teams track engagement trends, measure ROI on incentives, and integrate recognition into daily workflows through Slack, Microsoft Teams, and other popular tools. In 2025, Bonusly has enhanced its AI capabilities, helping organizations personalize recognition at scale and flag under-engaged employees for proactive retention efforts.

2. Guusto

Guusto offers a flexible and scalable rewards platform that businesses love for its simplicity and zero-waste rewards model. Companies can create customizable incentive programs and allow employees to choose from a wide range of gift card partners, making every reward feel meaningful and personalized. A standout feature is the ability to share rewards without the need for recipients to create an account, removing friction from the user experience. In 2025, Guusto has expanded its focus on frontline and remote teams, providing mobile-first solutions and offline reward capabilities to ensure every employee, regardless of location, feels valued.

3. Kazoo (Now WorkTango)

WorkTango, formerly Kazoo, offers a holistic platform that combines recognition, incentives, and employee voice into one powerful system. It empowers organizations to recognize achievements, collect employee feedback, and drive performance-based rewards all from a unified dashboard. Managers can assign points or bonuses based on goal completions, KPIs, or peer nominations, while employees enjoy redeeming points for curated rewards. With real-time dashboards, predictive analytics, and DEI-focused insights, WorkTango helps companies align incentive programs with cultural and business outcomes. Its 2025 upgrades include AI-based sentiment analysis and deeper integration with performance management tools.

4. Terryberry

Terryberry is a veteran in the employee recognition space, offering end-to-end solutions including service awards, peer recognition, wellness incentives, and custom branded rewards. The software offers both points-based and milestone-based incentive programs that can be tailored to align with your company’s values and objectives. It excels in delivering global recognition programs with localized reward fulfillment. Terryberry’s 360 Recognition Platform in 2025 includes real-time engagement analytics, integration with major HRIS systems, and new wellness-based incentive modules, making it a go-to solution for companies focused on total employee wellbeing.

5. Bucketlist Rewards

Bucketlist Rewards is known for helping companies create memorable, experiential rewards that go beyond traditional gift cards. Employees can choose from unique rewards like travel vouchers, adventure activities, online courses, and wellness retreats. The platform allows organizations to design custom recognition campaigns and gamified challenges tied to KPIs, anniversaries, or culture-building initiatives. In 2025, Bucketlist Rewards has added more AI-driven personalization to match rewards with individual preferences and performance trends. It also supports seamless integrations with platforms like Microsoft Teams, Google Workspace, and Salesforce to embed recognition directly into daily workflows.

6. Awardco

Awardco partners directly with Amazon Business, giving employees access to millions of reward options with the same seamless shopping experience they’re used to. The platform supports point-based systems, milestone celebrations, and automated rewards while integrating with HR platforms like Workday and SAP SuccessFactors. In 2025, Awardco has introduced deeper customization tools for branded employee experiences, expanded global support, and enhanced fraud prevention for reward redemptions. Its unique selling point lies in the sheer scale and flexibility it offers organizations of all sizes, from startups to Fortune 500 companies.

7. Motivosity

Motivosity focuses on building strong workplace relationships through recognition, rewards, and employee insights. It encourages employees to share frequent micro-recognitions in the form of “Thanks” notes, which are backed by monetary points. These can be redeemed for a wide variety of gifts and experiences. The platform also includes features for manager-to-employee coaching, employee satisfaction surveys, and performance insights. In 2025, Motivosity’s smart nudges and habit-building reminders help foster a culture of appreciation organically. Its deep analytics tools provide HR leaders with real-time data on team morale and engagement patterns.

8. Cooleaf

Cooleaf blends recognition, incentives, and employee experience into one cohesive platform. It allows HR teams to create recognition programs tied to core values, business goals, and DEI initiatives. Employees can earn points for completing training modules, participating in wellness programs, or collaborating cross-functionally. The platform includes detailed engagement dashboards and supports integrations with tools like BambooHR, Slack, and Google Workspace. Cooleaf’s 2025 updates include AI-based engagement scoring and a growing marketplace of rewards tailored for remote, hybrid, and in-office teams.

9. Fond

Fond offers a robust recognition and rewards platform trusted by enterprises around the world. It combines peer recognition with performance-driven incentives, milestone tracking, and exclusive discounts from top retailers. With a sleek UI and strong mobile capabilities, Fond makes it easy for employees to give and receive recognition anytime, anywhere. The platform supports company-wide campaigns and manager-initiated programs to ensure broad adoption. In 2025, Fond continues to enhance its analytics suite, helping HR teams pinpoint recognition gaps, reward usage trends, and team-level engagement issues before they become bigger problems.

10. Xoxoday Empuls

Xoxoday Empuls is a powerful tool for organizations looking to integrate rewards and recognition into the broader employee engagement ecosystem. It offers seamless programs for peer recognition, performance incentives, surveys, and communication—all within one platform. The global reward catalog supports digital gift cards, merchandise, experiences, and even local currency payouts. Empuls is particularly well-suited for multinational teams, with its multilingual and multi-currency support. In 2025, Empuls has launched advanced automation workflows, allowing HR teams to trigger rewards based on behavior, tenure, survey responses, and productivity data.

Choosing the Right Employee Incentive Software

When selecting an employee incentive platform, consider the following factors:

• Ease of use – Platforms should be intuitive for both HR teams and employees.
  
• Integration capabilities – Seamless sync with your HRIS, Slack, Teams, or performance tools is a must.
  
• Customization – The ability to tailor rewards and recognition programs to your culture.
  
• Scalability – Choose a solution that grows with your business, from startup to enterprise.
  
• Analytics & Reporting – Actionable insights help optimize your programs and prove ROI.
  

Final Thoughts

Incentivizing employees goes far beyond holiday bonuses or quarterly awards. The best employee incentive software of 2025 turns recognition into a daily habit, strengthens company culture, and makes every employee feel valued for their contributions. Whether you’re a small business or a global enterprise, investing in the right tool can lead to stronger engagement, improved retention, and a happier workforce.

Take the time to demo a few of these platforms, align your choices with your business goals, and build an incentive strategy that genuinely rewards what matters most—your people.