LinkedIn Overview

LinkedIn is a social network that caters to professionals. It stands out as a unique social network for recruiters and job seekers alike. It is not a directory, rather, it allows individuals to create profiles that are similar to resumes and share professional content. It also allows organizations to share information on what they offer, industry trends, and expert advice that could be of benefit to their followers.

This social network stands out as it caters to the needs of all types of people and organizations. Start-ups, as well as major companies, can create profiles, as can individuals of all types of professions. It continues to evolve, offering educational products as well to promote learning across industries.

Through LinkedIn, organizations can put up job postings reaching a pool of millions of qualified individuals. These services are on offer at no cost. There is also a premium membership that additional benefits including being able to send private messages, and even market products or services. The premium membership is available in categories, with higher premiums allowing for better targeting of leads as well as recruitment. This social network is accessible on mobile devices, as well as through computers.

LinkedIn is an excellent network for any individual looking to build their career, or for organizations to find qualified employees.

LinkedIn Features

Most employers and job seekers resort to LinkedIn for hiring and career-building needs. LinkedIn is one of the best tools that is accessible on both desktop and mobile devices, which makes it flexible for all users. The best way to get started with LinkedIn is to share your open job description, company values, culture, and expectations. This is so that the job applicants will get a better understanding of what your business is all about before sending their applications. 

LinkedIn serves various purposes other than just reaching a wider audience. It is essential that you get to familiarize yourself with the features available to be able to utilize and benefit fully. These features include the following: 

• Communication scheduling tools
• Live video
• Name pronunciation 
• Analytics tools
• Interview management
• Export connections
• Identity management
• AI feedbacks and recommendations
• Account merging tools
• LinkedIn polls
• Content creation
• Marketing management